Privacy Policy
The New Aura recognizes the importance of protecting your personal information. Our policy explains how we collect, use, and disclose your personal information when you use our website (https://www.thenewaura.ca/) or engage our services, as well as your rights in this regard.
What Does This Policy Apply To?
This policy applies to personal information, meaning any information about an identifiable individual, either directly or indirectly.
Examples include your name, email address, phone number, or date of birth.
Personal information is considered sensitive when its nature or context creates a high level of reasonable expectation of privacy.
This policy does not apply to third-party websites, including those accessible through links on our website. We are not responsible for these external sites. If you visit a third-party website, please review its privacy policies before submitting any personal information.
What Personal Information Do We Collect?
In the course of your interactions with us, we may collect the following types of personal information:
- Your contact details, such as your name, address, email, and phone number
- Information you provide when using our services, which may include sensitive information such as your financial situation
- Billing information, such as your billing address or banking details
- Recruitment-related information, such as your résumé
In all cases, we strive to limit the personal information we collect to what is strictly necessary for the purposes described in the section “For What Purposes Do We Use Your Personal Information?” We do not knowingly collect personal information from minors.
Do We Collect Information Through Cookies?
When you browse our website, we collect certain information through cookies and other tracking technologies.
Cookies are small text files containing a unique identifier that are automatically stored on a visitor’s device. Session cookies track information during a browsing session and are stored only temporarily in memory, while persistent cookies remain on your device until they expire or are deleted.
We use essential and functional cookies to enable navigation, provide website functionality, and customize your browsing experience (for example, based on your language preference). You may choose whether to allow certain functional cookies when visiting our site. However, refusing cookies may affect your browsing experience.
We also use Google Analytics to collect anonymous information about your use of our website, which helps us improve its performance and effectiveness.
You may choose whether to enable these cookies when you visit our website.
How Do We Collect Your Personal Information?
We collect your personal information directly from you, with your consent, when you contact us (for example, when you inquire about our services, fill out a form on our website, or apply for a job).
We may also collect your information from third parties when you have given consent or when permitted by law.
How Do We Obtain Your Consent?
Generally, we collect, use, and disclose your personal information only with your consent.
However, in certain cases, the law allows us to do so without your consent — for example, when required by a subpoena or court order.
By contacting us, voluntarily filling out a form, or browsing our website, you consent to the collection, use, and disclosure of your personal information in accordance with this policy.
If you provide us with personal information about a third party, you represent that you have the necessary consent or authority to allow us to collect, use, and disclose that information as described herein.
Subject to legal or contractual restrictions, you may withdraw your consent at any time by contacting us as described in the section “How to Contact Us.”
For What Purposes Do We Use Your Personal Information?
We generally use your personal information for the following purposes:
- To provide you with our products and services
- To build, maintain, and improve our client relationships
- To recruit staff
- To comply with our legal and regulatory obligations
- For any other purpose authorized by law or to which you consent
With Whom Do We Share Your Personal Information?
Your personal information is accessible only to our employees and agents who require it to perform their duties.
We may also share your information with third parties where required by law, or with service providers (for example, our cloud hosting providers or accounting service).
In such cases, we take appropriate steps to protect your information, including contractual safeguards and limiting the scope of information shared.
Is Your Personal Information Transferred Outside Quebec?
Personal information we collect may be stored on secure servers located outside Quebec, including elsewhere in Canada.
We may also share information with business partners outside Quebec (for example, in Ontario) as part of our service delivery.
When information is transferred outside Quebec, we perform a privacy impact assessment and implement contractual commitments to protect its confidentiality.
However, our handling of your personal information remains governed by this Privacy Policy at all times.
We remain fully committed to maintaining strong data protection and privacy standards.
How Long Do We Keep Your Personal Information?
We retain your personal information only as long as necessary for the purposes outlined in this policy and to meet our legal, ethical, and regulatory obligations.After this period, your information will be securely destroyed or anonymized.
How Do We Protect Your Personal Information?
Personal information is stored securely and treated confidentially in accordance with applicable laws.
If you send us personal information by email or through a form on our website, we use it only to respond to your inquiry and ensure its confidentiality.
We also implement reasonable organizational, technical, and physical security measures to protect your information against loss, theft, or unauthorized access, use, or disclosure. For example, we restrict access to our offices and IT systems and train our staff on the importance of privacy and data protection.
What Are Your Rights?
You have the following rights:
- The right to access your personal information
- The right to correct your personal information
- The right to withdraw your consent to the use or disclosure of your information, where applicable
To exercise any of these rights, please contact us as described below.
How to Contact Us
If you have questions about how we protect your personal information, wish to exercise your rights, or file a complaint, please contact our Privacy Officer:
Jay Legault
Email: ceate@thenewaura.ca
Last updated: October 15, 2025